BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN
In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers.
CAMPAIGN TASKS
For a successful campaign, we needed to explore content that the target audience would find valuable. We also had to find the websites that they most frequently visit. After mapping out these specific sites, we contacted homepage owners directly and negotiated with them to place our ads.
Following the experiences we gained from the keyword research, we launched an AdWords campaign. On the search network, we specifically applied long-tail variations that were not designed to draw in a high search volume but to stake out more valuable visitors, whose registration to the events would be more probable.
LATEST NEWS
BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN
COVER YOUR GRAY INTRO CAMPAIGN IN GERMANY
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MULTIPLE MESSAGE MENU – (INNOVATION)
OXY – STOP SPOT – A SOLUTION TO RECURRING PROBLEM
T-SYSTEMS – HIGH QUALITY IT SERVICES
THE EXTERMINATOR - BIOLIT'S GREEN KNIGHT
GORENJE – NEW STYLE FROM PININFARINA
AWARDS
CREATIVE BEHIND THE “GREAT RAMA BOOK” SCORES FURTHER SUCCESS IN THE CZECH REPUBLIC
A LADYBUG'S VICTORY
IN HARMONY WITH NATURE
THE MOST BEAUTIFUL HERENDI PORCELANIUM ADVERT
THE BIG WEIGHT LOSS
WE'VE GOT PAYA, THE WINNER
IPULI, YOU'RE THE BEST
AND THE SECOND PLACE GOES TO... THE HEREND BUTTERFLY