Communication between people feels as natural as water and air, which means we will immediately notice if it isn’t fulfilling its task the way it should.
Maintaining contact and interest with a target group is only possible if we are using the right timing, tool and content. These three factors can produce so many combinations that the outcome of a campaign or a project can greatly vary if one of them doesn’t happen to be “spot on”. And a declining performance can result in loss of profit.
If a company operates a website, a Facebook page, a newsletter and uses the rest of the usual tools, yet it still falls short of being profitable, then there are two things left to do: optimization and personalization.
2003-2007: Budapest Collage of Communication (Budapest Metropolitan University) / Economics, International Communication
From 2007 on: Saxon-Network Informatikai Kft. / Co-owner, Managing Director