{"id":2451,"date":"2023-09-28T17:47:31","date_gmt":"2023-09-28T15:47:31","guid":{"rendered":"https:\/\/saxon.hu\/en\/?p=2451"},"modified":"2023-10-20T21:55:44","modified_gmt":"2023-10-20T19:55:44","slug":"bosch-professional-events-online-campaign","status":"publish","type":"post","link":"https:\/\/saxon.hu\/en\/bosch-professional-events-online-campaign\/","title":{"rendered":"BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2451\" class=\"elementor elementor-2451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c71954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c71954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2fd798\" data-id=\"f2fd798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed030c9 elementor-widget elementor-widget-text-editor\" data-id=\"ed030c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers.<\/p><p><strong>CAMPAIGN TASKS<\/strong><\/p><p>For a successful campaign, we needed to explore content that the target audience would find valuable. We also had to find the websites that they most frequently visit. After mapping out these specific sites, we contacted homepage owners directly and negotiated with them to place our ads.<\/p><p>Following the experiences we gained from the keyword research, we launched an AdWords campaign. On the search network, we specifically applied long-tail variations that were not designed to draw in a high search volume but to stake out more valuable visitors, whose registration to the events would be more probable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9121b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9121b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-484d64f\" data-id=\"484d64f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c3019 elementor-widget elementor-widget-image\" data-id=\"58c3019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1465\" height=\"475\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk.jpg\" class=\"attachment-large size-large wp-image-2456\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk.jpg 1465w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk-768x249.jpg 768w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a3172 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a3172\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c111c\" data-id=\"52c111c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1e5014 elementor-widget elementor-widget-heading\" data-id=\"b1e5014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORE TO EXPLORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a548619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a548619\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82fa27f\" data-id=\"82fa27f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dac9a7 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1dac9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-84 post type-post status-publish format-standard has-post-thumbnail hentry category-elso-hir-kategoria\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/we-deliver-professionalism-sprinters-new-corporate-design\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/02\/Sprinter-300.jpg\" class=\"attachment-medium size-medium wp-image-1756\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/we-deliver-professionalism-sprinters-new-corporate-design\/\" target=&quot;_blank&quot;>\n\t\t\t\tWE DELIVER PROFESSIONALISM &#8211; SPRINTER&#8217;S NEW CORPORATE DESIGN\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When we are in the process of redesigning the corporate identity of a company, it is of fundamental importance to identify its new 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class=\"attachment-medium size-medium wp-image-2477\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/oxy-stop-spot-a-solution-to-recurring-problem\/\" target=&quot;_blank&quot;>\n\t\t\t\tOXY \u2013 STOP SPOT \u2013 A SOLUTION TO RECURRING PROBLEM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Intercooperation Inc. Relaunched its product in Hungary in 2005. They have given our agency the task of completing the campaign. The OXY facial care product<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/oxy-stop-spot-a-solution-to-recurring-problem\/\" aria-label=\"Read more about OXY \u2013 STOP SPOT \u2013 A SOLUTION TO RECURRING PROBLEM\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47 post type-post status-publish format-standard has-post-thumbnail hentry category-elso-hir-kategoria\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/a-ladybugs-victory\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"981\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/06\/Herend-Katica-2001.jpg\" class=\"attachment-medium size-medium wp-image-1596\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/a-ladybugs-victory\/\" target=&quot;_blank&quot;>\n\t\t\t\tA LADYBUG&#8217;S VICTORY\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the Kreat\u00edv Marketingkommunik\u00e1ci\u00f3s Szaklap (Creative Marketing communication specialist\u2019s magazine\u2019s) contest 30 companies and 123 materials were judged by the jury.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/a-ladybugs-victory\/\" aria-label=\"Read more about A LADYBUG&#8217;S VICTORY\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2451\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2451\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers. CAMPAIGN TASKS For a successful campaign, we needed to explore content that the target audience would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elso-hir-kategoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN | Saxon Advertising Agency<\/title>\n<meta name=\"description\" content=\"We have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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