{"id":2451,"date":"2023-09-28T17:47:31","date_gmt":"2023-09-28T15:47:31","guid":{"rendered":"https:\/\/saxon.hu\/en\/?p=2451"},"modified":"2023-10-20T21:55:44","modified_gmt":"2023-10-20T19:55:44","slug":"bosch-professional-events-online-campaign","status":"publish","type":"post","link":"https:\/\/saxon.hu\/en\/bosch-professional-events-online-campaign\/","title":{"rendered":"BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2451\" class=\"elementor elementor-2451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c71954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c71954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2fd798\" data-id=\"f2fd798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed030c9 elementor-widget elementor-widget-text-editor\" data-id=\"ed030c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers.<\/p><p><strong>CAMPAIGN TASKS<\/strong><\/p><p>For a successful campaign, we needed to explore content that the target audience would find valuable. We also had to find the websites that they most frequently visit. After mapping out these specific sites, we contacted homepage owners directly and negotiated with them to place our ads.<\/p><p>Following the experiences we gained from the keyword research, we launched an AdWords campaign. On the search network, we specifically applied long-tail variations that were not designed to draw in a high search volume but to stake out more valuable visitors, whose registration to the events would be more probable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9121b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9121b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-484d64f\" data-id=\"484d64f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c3019 elementor-widget elementor-widget-image\" data-id=\"58c3019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1465\" height=\"475\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk.jpg\" class=\"attachment-large size-large wp-image-2456\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk.jpg 1465w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bosch-cikk-768x249.jpg 768w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a3172 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a3172\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c111c\" data-id=\"52c111c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1e5014 elementor-widget elementor-widget-heading\" data-id=\"b1e5014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORE TO EXPLORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a548619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a548619\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82fa27f\" data-id=\"82fa27f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dac9a7 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1dac9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-51 post type-post status-publish format-standard has-post-thumbnail hentry category-elso-hir-kategoria\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/creative-behind-the-great-rama-book-scored-further-success-in-the-czech-republic\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"290\" height=\"400\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/02\/Rama-CR-2.jpg\" class=\"attachment-medium size-medium wp-image-1790\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/creative-behind-the-great-rama-book-scored-further-success-in-the-czech-republic\/\" target=&quot;_blank&quot;>\n\t\t\t\tCREATIVE BEHIND THE \u201cGREAT RAMA BOOK\u201d SCORED FURTHER SUCCESS IN THE CZECH REPUBLIC\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hera 85 was the 2nd best ad in the month of February \u2014 deemed by the professional jury of the Czech Marketing &#038; Media Magazine.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/creative-behind-the-great-rama-book-scored-further-success-in-the-czech-republic\/\" aria-label=\"Read more about CREATIVE BEHIND THE \u201cGREAT RAMA BOOK\u201d SCORED FURTHER SUCCESS IN THE CZECH REPUBLIC\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2510 post type-post status-publish format-standard has-post-thumbnail hentry category-elso-hir-kategoria\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/weve-got-paya-the-winner\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"530\" height=\"691\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Magnum-Article-1.jpg\" class=\"attachment-medium size-medium wp-image-2512\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/weve-got-paya-the-winner\/\" target=&quot;_blank&quot;>\n\t\t\t\tWE&#8217;VE GOT PAYA, THE WINNER\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>THE MAGNUM SWEET TEMPTATION PHOTO CONTEST; JUST SO WE CAN WIN AGAIN It is always a pleasure to take part in a contest where one<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/weve-got-paya-the-winner\/\" aria-label=\"Read more about WE&#8217;VE GOT PAYA, THE WINNER\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-87 post type-post status-publish format-standard has-post-thumbnail hentry category-elso-hir-kategoria\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/25-years-of-company-history-the-saxon-logo\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"471\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2020\/02\/SAXON-25-LOGO.png\" class=\"attachment-medium size-medium wp-image-1521\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/25-years-of-company-history-the-saxon-logo\/\" target=&quot;_blank&quot;>\n\t\t\t\t25 YEARS OF COMPANY HISTORY: THE SAXON LOGO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The logo of Saxon had been created by talented designer Csaba F\u00f3ris 25 years ago.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/25-years-of-company-history-the-saxon-logo\/\" aria-label=\"Read more about 25 YEARS OF COMPANY HISTORY: THE SAXON LOGO\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2451\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2451\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers. CAMPAIGN TASKS For a successful campaign, we needed to explore content that the target audience would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elso-hir-kategoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BOSCH PROFESSIONAL EVENTS: ONLINE CAMPAIGN | Saxon Advertising Agency<\/title>\n<meta name=\"description\" content=\"We have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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