{"id":2577,"date":"2023-09-29T01:35:44","date_gmt":"2023-09-28T23:35:44","guid":{"rendered":"https:\/\/saxon.hu\/en\/?p=2577"},"modified":"2023-10-20T21:51:59","modified_gmt":"2023-10-20T19:51:59","slug":"multi-level-keyword-research","status":"publish","type":"post","link":"https:\/\/saxon.hu\/en\/multi-level-keyword-research\/","title":{"rendered":"MULTI LEVEL KEYWORD RESEARCH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2577\" class=\"elementor elementor-2577\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4367e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c4367e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46aa4d2\" data-id=\"46aa4d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6328cff elementor-widget elementor-widget-image\" data-id=\"6328cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Bartok-1.jpg\" class=\"attachment-large size-large wp-image-2683\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea03452\" data-id=\"ea03452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d57ebc4 elementor-widget elementor-widget-image\" data-id=\"d57ebc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Robert-Bosch-9.jpg\" class=\"attachment-large size-large wp-image-2676\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27eb799 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27eb799\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdac6ed\" data-id=\"fdac6ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b70c8f elementor-widget elementor-widget-text-editor\" data-id=\"3b70c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: Roboto, sans-serif;\">Efficient keyword or search word research can only be thorough. This also applies to websites with a simple design that showcases only one product family or offers very few services. In these cases, keyword research needs to be conducted on multiple levels. Why? Because every potential client may be in a different phase of decision-making, and they don\u2019t necessarily search the web using the same keyword for the same product.<\/p><p style=\"font-family: Roboto, sans-serif;\">Our keyword research focuses not only on a website\u2019s content\u2014in reality, but a page can also only point us to the general direction in which we need to conduct our research. The scope of the study is determined by the mentality of the target group, which means we have to find out what motivates them and how this shows up in their thinking. The entire research needs to be repeated from time to time, because trends may change quickly, which would modify the views of the target group\u2014and the keywords they might use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57d9af3\" data-id=\"57d9af3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1e08d2 elementor-widget elementor-widget-text-editor\" data-id=\"e1e08d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: Roboto, sans-serif;\">Expressions (combinations) gained through well-established keyword research can be useful in two critical areas:<\/p><p style=\"font-family: Roboto, sans-serif;\">1. A search network (AdWords) campaign can be launched with expressions providing more accurate indicators;<\/p><p style=\"font-family: Roboto, sans-serif;\">2. Based on these expressions, optimized content can be created, which would result in more organic hits.<\/p><p style=\"font-family: Roboto, sans-serif;\">We can safely say that research serves as the foundation of any type of online strategy. The research process can be concluded separately or as part of our performance-based programs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91d41e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d41e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1114146\" data-id=\"1114146\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1f4c04 elementor-widget elementor-widget-heading\" data-id=\"a1f4c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORE TO EXPLORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afd6820 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afd6820\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" 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href=\"https:\/\/saxon.hu\/en\/performance-based-kpi-programs\/\" aria-label=\"Read more about PERFORMANCE-BASED (KPI) PROGRAMS\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2577 post type-post status-publish format-standard has-post-thumbnail hentry category-services\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/multi-level-keyword-research\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"896\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Multi-Level-Research.jpg\" class=\"attachment-medium size-medium wp-image-2901\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Multi-Level-Research.jpg 1200w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Multi-Level-Research-768x573.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/multi-level-keyword-research\/\" target=&quot;_blank&quot;>\n\t\t\t\tMULTI LEVEL KEYWORD RESEARCH\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Efficient keyword or search word research can only be thorough. This also applies to websites with a simple design that showcases only one product family<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/multi-level-keyword-research\/\" aria-label=\"Read more about MULTI LEVEL KEYWORD RESEARCH\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"3\" data-next-page=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2577\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2577\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Efficient keyword or search word research can only be thorough. This also applies to websites with a simple design that showcases only one product family or offers very few services. In these cases, keyword research needs to be conducted on multiple levels. Why? Because every potential client may be in a different phase of decision-making, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MULTI LEVEL KEYWORD RESEARCH | Saxon Advertising Agency<\/title>\n<meta name=\"description\" content=\"Efficient keyword or search word research can only be thorough. 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