{"id":2607,"date":"2023-09-29T01:44:33","date_gmt":"2023-09-28T23:44:33","guid":{"rendered":"https:\/\/saxon.hu\/en\/?p=2607"},"modified":"2023-10-20T21:49:21","modified_gmt":"2023-10-20T19:49:21","slug":"ppc-ad-campaigns-adwords-facebook","status":"publish","type":"post","link":"https:\/\/saxon.hu\/en\/ppc-ad-campaigns-adwords-facebook\/","title":{"rendered":"PPC AD CAMPAIGNS (ADWORDS, FACEBOOK)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2607\" class=\"elementor elementor-2607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-858745a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858745a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3ab574c\" data-id=\"3ab574c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457837c elementor-widget elementor-widget-text-editor\" data-id=\"457837c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A CLICK AND ITS TRUE MEANING<\/strong><\/p><p>Based on a single click, nowadays we can gather a lot more information about the interests of a visitor than before. Depending on the target group\u2019s decision-making phase and on the content of the creative, a click can mean intent, which possesses an even higher marketing value. Moreover, advertisements placed on social media sites also provide us with the demographic data of the user in question. Benefiting from the above, an ad now can reach its target audience with even more precision.<\/p><p>Launching an AdWords campaign is always preceded by\u00a0<a href=\"https:\/\/saxon.hu\/en\/archives\/services\/multi-level-keyword-research\/\">keyword research<\/a>. As the campaign, in this case, runs in a search network system, the only way to approach the target group is through examining its searching habits.<\/p><p>When it comes to using the Facebook system, we need to apply a different method: here we know much better to whom our ads will appear, but we know very little of the target audience\u2019s current decision-making phase.<\/p><p><strong>CONTINUOUS OPTIMIZATION<\/strong><\/p><p>Data gained from pay-per-click ad campaigns are constantly monitored and optimized from an advertising point of view (CPC, CTR) and from a landing page angle (session duration, bounce rate) too. During a longer timeframe, small adjustments are always necessary: new keywords, better settings, more efficient creatives.<\/p><p><strong>WITHOUT LANGUAGE BARRIERS<\/strong><\/p><p>We also conduct online campaigns in foreign languages (English, German, French, Spanish, etc.). We build landing pages, which can be language mutations of a website or independent microsites, and launch and manage social media sites (Facebook, Instagram, Twitter).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-99896f1\" data-id=\"99896f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bf6d65 elementor-widget elementor-widget-image\" data-id=\"9bf6d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"406\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/AdWords.png\" class=\"attachment-large size-large wp-image-2690\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/AdWords.png 1200w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/AdWords-768x260.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf9008 elementor-widget elementor-widget-image\" data-id=\"acf9008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/elementor\/thumbs\/Facebook-qdzeedr9tmg959edqbmeznrbh5ucnybam86ylvh5n4.png\" title=\"Facebook\" alt=\"Facebook\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7cbf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7cbf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3287be4\" data-id=\"3287be4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af08410 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af08410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a57d34a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a57d34a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe1b8f8\" data-id=\"fe1b8f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2504a72 elementor-widget elementor-widget-heading\" data-id=\"2504a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORE TO EXPLORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f48470b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f48470b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-210b730\" data-id=\"210b730\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b68269 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"9b68269\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2599 post type-post status-publish format-standard has-post-thumbnail hentry category-services\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/performance-based-kpi-programs\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/KPI-Online.jpg\" class=\"attachment-medium size-medium wp-image-3105\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/KPI-Online.jpg 1200w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/KPI-Online-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/performance-based-kpi-programs\/\" target=&quot;_blank&quot;>\n\t\t\t\tPERFORMANCE-BASED (KPI) PROGRAMS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The ever more sophisticated methods and the growing number of tools applied by online marketing allow us to deliver services that exceed \u201cordinary\u201d web projects.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/performance-based-kpi-programs\/\" aria-label=\"Read more about PERFORMANCE-BASED (KPI) PROGRAMS\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2623 post type-post status-publish format-standard has-post-thumbnail hentry category-services\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/public-relation\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"628\" height=\"846\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/BPC-PR.jpg\" class=\"attachment-medium size-medium wp-image-2748\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/public-relation\/\" target=&quot;_blank&quot;>\n\t\t\t\tPUBLIC RELATION\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>PR is the formatting of the public image that your company shows, the information people should know about your business, which can be based on<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/public-relation\/\" aria-label=\"Read more about PUBLIC RELATION\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2607 post type-post status-publish format-standard has-post-thumbnail hentry category-services\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/saxon.hu\/en\/ppc-ad-campaigns-adwords-facebook\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Social-Media.jpg\" class=\"attachment-medium size-medium wp-image-2895\" alt=\"\" srcset=\"https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Social-Media.jpg 800w, https:\/\/saxon.hu\/en\/wp-content\/uploads\/2023\/09\/Social-Media-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/saxon.hu\/en\/ppc-ad-campaigns-adwords-facebook\/\" target=&quot;_blank&quot;>\n\t\t\t\tPPC AD CAMPAIGNS (ADWORDS, FACEBOOK)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A CLICK AND ITS TRUE MEANING Based on a single click, nowadays we can gather a lot more information about the interests of a visitor<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/saxon.hu\/en\/ppc-ad-campaigns-adwords-facebook\/\" aria-label=\"Read more about PPC AD CAMPAIGNS (ADWORDS, FACEBOOK)\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"3\" data-next-page=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2607\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/saxon.hu\/en\/wp-json\/wp\/v2\/posts\/2607\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A CLICK AND ITS TRUE MEANING Based on a single click, nowadays we can gather a lot more information about the interests of a visitor than before. Depending on the target group\u2019s decision-making phase and on the content of the creative, a click can mean intent, which possesses an even higher marketing value. Moreover, advertisements [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC AD CAMPAIGNS (ADWORDS, FACEBOOK) | Saxon Advertising Agency<\/title>\n<meta name=\"description\" content=\"Based on a single click, nowadays we can gather a lot more information about the interests of a visitor than before. 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