THE WINNER ADVERT IN THE 2003 CREATIVE CONTEST
In the Kreatív Marketingkommunikációs Szaklap (Creative Marketing communication specialist’s magazine’s) contest 30 companies and 123 materials were judged by the jury. In the consumer category 39 movies, 45 printed, 10 DM, and 20 online adverts, and in the social cause adverts, category 4 movies and 5 print editions have been entered.
The announcement of the results was in 2003 on the 8th of May, the Big Creative Day in the MEO Kortárs Art Collection center. The jury, a collection of international professional judges, decided that the advert of the year was Saxon’s “Herend Ladybug”. For the second place, there was a shared prize by Leo Burnett Budapest and Publicis and the third place has been achieved by the Young & Rubicam advertising agency.
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When we are in the process of redesigning the corporate identity of a company, it is of fundamental importance to identify its new objectives.