In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers.
For a successful campaign, we needed to explore content that the target audience would find valuable. We also had to find the websites that they most frequently visit. After mapping out these specific sites, we contacted homepage owners directly and negotiated with them to place our ads.
Following the experiences we gained from the keyword research, we launched an AdWords campaign. On the search network, we specifically applied long-tail variations that were not designed to draw in a high search volume but to stake out more valuable visitors, whose registration to the events would be more probable.
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Hera 85 was the 2nd best ad in the month of February — deemed by the professional jury of the Czech Marketing & Media Magazine.