In the first half of 2017, we have been commissioned by Bosch to launch and conduct online campaigns for the Bosch Hardware Night and Bosch Open Day events. Both of them aimed to recruit professional hardware and software developers.
CAMPAIGN TASKS
For a successful campaign, we needed to explore content that the target audience would find valuable. We also had to find the websites that they most frequently visit. After mapping out these specific sites, we contacted homepage owners directly and negotiated with them to place our ads.
Following the experiences we gained from the keyword research, we launched an AdWords campaign. On the search network, we specifically applied long-tail variations that were not designed to draw in a high search volume but to stake out more valuable visitors, whose registration to the events would be more probable.
MORE TO EXPLORE
BAKING STARTS WITH LOVE—AND A GOOD RECIPE!
The Rama 2012 Baking ad campaign received a bronze medal in the Packaged Food category at the 2013 Effie Awards Gala.
A LADYBUG’S VICTORY
In the Kreatív Marketingkommunikációs Szaklap (Creative Marketing communication specialist’s magazine’s) contest 30 companies and 123 materials were judged by the jury.
IN HARMONY WITH NATURE
The professional jury compared 116 artworks of 53 contestants of the BTL communications category.
