When we are in the process of redesigning the corporate identity of a company, it is of fundamental importance to identify its new objectives. This is emphasized here in the new message and the new logo, both of which should be clear and adaptable to identify the company and their combination must draw attention to the values it represents. Successful communication is based on these principles. Sprinter’s new logo is dynamic and identifies a company the clients can trust. The message reflects the philosophy of Sprinter, which is a desire to continuously deliver perfection and professionalism.



In the Kreatív Marketingkommunikációs Szaklap (Creative Marketing communication specialist’s magazine’s) contest 30 companies and 123 materials were judged by the jury.

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