GORENJE – NEW STYLE FROM PININFARINA

We are already used to the fact that Gorenje always creates high-quality products with an eye-catching design, from which the ones with the Pininfarina trademarks stand out the most. Gorenje broadcasted on the commercial channels with a new advert to present its upper category products. The film showed a futuristic world in which household appliances resist the passing of time, and survived any challenge.

Apart from Gorenje’s products being new at any age, with their modern aspect take us into a world, which can only exist in our fantasies. On the pictures, we can see rusty kitchens, where everything is corroded, but the Gorenje products haven’t changed.

The image adverts that were present in different interior design, house building, and women's monthly magazines all create this atmosphere.
The movie's mood is well reflected in the slogan which refers to the everlasting life of the products: “Design forever”.